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Marketing Director in Nashville at Parallon

Date Posted: 5/1/2019

Job Snapshot

Job Description

Parallon believes that organizations that continuously learn and improve will thrive. That’s why after more than a decade we remain dedicated to helping hospitals and hospital systems operate knowledgeably, intelligently, effectively and efficiently in the rapidly evolving healthcare marketplace, today and in the future. As one of the healthcare industry’s leading providers of business and operational services, Parallon is uniquely equipped to provide a broad spectrum of customized revenue cycle services.


We are a wholly owned subsidiary of HCA, a Fortune 100 company with more than 200,000 employees and one of the nation's leading providers of healthcare services, operating over 170 locally managed hospitals and over 100 freestanding surgery centers in 20 states and the United Kingdom. HCA has been named one of the world's most ethical companies for eight years in a row. At HCA, we are driven by a single goal: the care and improvement of human life.
 
Job Summary

The director of marketing is responsible for creating and executing and tracking integrated marketing strategies to increase brand awareness, drive lead generation, loyalty and growth for Parallon. This person will be both a leader and a team player and work closely with operations, client management and sales to achieve success. The Ideal candidate must have a passion driving revenue and measuring results. 


Duties:


  • Provide primary leadership, direction and execution for integrated marketing strategies that support Parallon’s business goals, ensuring collaboration with senior leadership, operations, client management and sales
  • Responsible for the full campaign life cycle, including idea generation, creative execution, successful launch and closed-loop reporting
  • Provide direction and manage all advertising creative and media planning, including digital tactics and cost-per lead programs
  • Lead and actively engage in the strategy and execution of national and 20 regional tradeshows and hosted client events to increase brand recognition and loyalty.
  • Lead continual enhancement of parallon.com, working in conjunction with creative, UX and operations teams
  • Use data and analytics to direct strategies and resources, interpreting and analyzing data from various platforms to support effective strategies.
  • Manage the overall sales and marketing technology stack, including Hubspot, Salesforce and Drupal
  • Build and manage the department budget and mid-year forecasting
  • Lead and develop the highly-capable marketing team by providing timely performance feedback and ensuring a high-level of customer service and focus on key priorities
  • Provide consultative marketing guidance and support to key stakeholders across the business   





Job Requirements

Education

  • Bachelor’s degree in related field. Master’s degree preferred. 



Experience

  • 7 years of marketing experience required, B2B service marketing preferred
  • 3 years of management experience required including oversight, talent development and coaching
  • Marketing automation and CRM experience required. Hubspot and Salesforce experience a plus.
  • Demonstrated knowledge of marketing disciplines, including events, paid and earned media, creative production, content marketing, lead generation strategies and marketing technologies. 



 
Benefits of working at Parallon
Our benefits package allows you to select the options that best meet the needs of you and your family. Benefits include 401k with a company match, paid time off, medical, dental, vision, flex spending for both health and day care, life insurance, disability, tuition reimbursement and student loan repayment, employee discount program, employee stock purchase program.
 
We are an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
 
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